Category: Marketing and Sales

A Winning Combination

Greetings.  Innovation often means putting things together that don't belong.  Or, more …

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The Glow of Innovation

Greetings.  I know that many of the readers of this blog …

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How Strong Are You?

Greetings.  If you've ever tried Altoids you know that they are …

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The Value of MVPs

Greetings.  If you follow sports you likely know that the acronym …

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A Failure of Strategy

Greetings.  It was definitely a bad week for American business icons …

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The Rise and Decline of Twinkies

Greetings.  As a child growing up in Northern California I recall …

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Keeping Customers Waiting

Greetings.  I'm normally a very patient person, but after the latest …

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Connecting With Customers

Greetings.  Whether you sell your products, services and solutions to businesses, …

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The Optimism of a Guarantee

Greetings.  If you follow this blog regularly you know that I …

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Rethinking Netflix

Greetings.  Netflix is in the news today on the heels of …

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Loyalty and Business Success

Greetings.  I don't shop regularly at Costco even though I have been a …

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Being Different and Better

Greetings.  Sometimes great companies make big mistakes.  It's just the nature …

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