by Alan | Aug 7, 2014 | Big Ideas, Just for Fun, Marketing and Sales, Unlocking Genius
Greetings. For many of us, food is an important part of travel and a great way to get a deeper understanding of different cultures. And it is safe to say that Swedish cuisine has had a real renaissance in the last ten or fifteen years as innovative chefs have taken...
by Alan | Jul 6, 2014 | Are We Idiots?, Big Ideas, Compelling Value, Customer Experience, Just for Fun, Marketing and Sales
Greetings. While I am keen on the importance of strangers in our work and lives, I have a bit of an aversion to the popular notion of thinking “out-of-the-box” as the key to greater creativity and innovation. Yet it is still a widely-used phrase...
by Alan | Apr 16, 2014 | Big Ideas, Compelling Value, Customer Experience, Just for Fun, Marketing and Sales
Greetings. For most of us in business today, selling our products and services is one of the greatest challenges we face…even when we have pretty darn remarkable offerings. After all, most customers have lots of choices, plenty of information, and only so much...
by Alan | Aug 14, 2013 | Big Ideas, Compelling Value, Just for Fun, Marketing and Sales, Unlocking Genius
Greetings. During a week of work and wandering around London I marveled at the ever-changing face of British cuisine in a country best known for fish and chips, steak and kidney pie, bangers and mash, traditional English breakfasts…complete with lard-fried toast...
by Alan | Jul 18, 2013 | Big Ideas, Compelling Value, Just for Fun, Marketing and Sales
Greetings. The recent ad campaign for the new Adidas “Spring Blade” running shoe made it seem remarkable. In fact, I started to imagine that this might be the greatest innovation in the history and science of running since the actual invention of the shoe...
by Alan | Jul 11, 2013 | Big Ideas, Compelling Value, Just for Fun, Marketing and Sales, Unlocking Genius
Greetings. It turns out that reinventing the wheel or simply making a good thing a lot better is not so easy to do. Our companies often get a bit too comfortable with business as usual, and as customers we often get a bit too too comfortable with the products and...
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