Greetings. If you've ever tried Altoids you know that they are "curiously strong mints." It's a boast, and a marketing concept, that's printed right on top of every box.
But how strong are they?
Well…
"If you sail to an island, defeat a giant, and scale a mountaintop, Altoids are still stronger than you."
Now that's strong! And it's also a fun way to get people to spend a little bit more time thinking about a product that they use but take for granted. A simple product that is trying to leverage the power of curiosity as a way to generate more interest and buzz. In fact, the Altoids website contains a "Hall of Curiosity" where you can learn more "curious" and ever changing facts about the mint "so strong it changed the course of history."
Which begs the following questions: "How strong are you?" "What strengths do you have that really matter to those you have the privilege to serve?" And, "What are you doing on a consistent basis to invest in your strengths and genius so you can deliver even greater value and possibly change the course of history?"
Because if a breath mint is that important, your company or organization must have a pretty impressive upside too!
We win in business and in life by accentuating our strengths in a way that is upbeat, helpful and even silly.
Cheers and have a great weekend!
