What’s in a Tag Line?
Greetings. I'm in the process of buying my car off of …
A Little Too Late
Greetings. I seem to recall a country music song by Tanya …
Competing With Yourself
Greetings. Amid all of the excitement about the new iPhone 5, it …
Once in a Blue Moon
Greetings. It seems fitting that only six days after the death …
The Capital of Scandinavia?
Greetings. We've just left Stockholm and returned to the quiet of the …
BOGO
Greetings. "Buy One Get One Free" or "BOGO" is a popular marketing …
Learning from Other Industries
Greetings. I often write about the simple and sensible power of …
Sweating for Fun and Profit
Greetings. It has been six days without power and air conditioning at …
Asking Customers for Ideas
Greetings. Comedian Paula Poundstone once offered the following insight: "Adults are …
The Magic of Being Adorable
Greetings. It's the start of a new week and another chance …
The Truth About Self-Help
Greetings. We live in a "self-help" world as companies and organizations …
Making Customers More Capable
Greetings. If you enjoy hiking, climbing, backpacking, kayaking, bicycling and camping …
