Creating Virtual Products

Greetings.  In recent years most of us have become familiar with a growing array of virtual services and solutions.  We attend webinars and take web-based classes, get technical support by chatting on-line, use Skype with family, friends and also customers in near and distant lands, and even learn to play the guitar with the aid of a YouTube video.  And when these offerings work well we feel more connected and empowered.  They're cool and helpful, but no longer remarkable.  Simply facts of life and work that we now take for granted.  

But what about virtual products?  Physical goods or tools that aren't really physical at all.  Or that blur the line between physical and virtual.  That help us accomplish things that matter without the need for actual stuff.  Without having to schlep or remember things.  Without having to clean or disinfect.

Now that's a somewhat awesome notion.  Or as middle-schoolers might say:  "It's Tight."  "The Bomb."

Which brings us to Celluon's Magic Cube–an almost full-size virtual computer keyboard.  And while the early reviews suggest that this "product" is still a work in progress, it does offer a powerful introduction to a new world of possibilities.  And it should cause all of us to stretch our thinking about the notion of delivering value virtually.  

What do you already do in the virtual world?  What could you do?  And how could you add even greater value to those you serve by unlocking innovative and virtual possibilities?  It's possibly another way in which any company or organization might enable its customers to be more successful by driving greater knowledge, creating a more compelling customer experience, improving the sales process, or reducing the cost and time associated with doing business.

We win in business and in life when we push the actual and the virtual bounds of the things we offer.  And when we imagine a world filled with limitless possibilities.

Cheers!