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Getting to a Better Place

by Alan | May 30, 2013 | Big Ideas, Compelling Value, Uncategorized, Unlocking Genius

Greetings. We all know that starting any new business, and especially one of significant scale that proposes to change the game in its industry, is a difficult proposition. First, you have to have an important idea that fills a real market need. Then you have to have...

The Importance of Experiments

by Alan | May 22, 2013 | Big Ideas, Compelling Value, Engaging Employees, Just for Fun, Uncategorized, Unlocking Genius

Greetings. Most of us are familiar with the world of school science fairs. We participated in them as children, and look forward to attending them when our kids are old enough to test the laws or the boundaries of nature. At their best, and even their worse, science...

Making Your Ideas Spread

by Alan | May 15, 2013 | Big Ideas, Books, Compelling Value, Marketing and Sales, Unlocking Genius

Greetings. Looking to create much broader interest in your products, services, and ideas? If so, Jonah Berger’s new book Contagious: Why Things Catch On should be at the top of your reading list. Berger, a marketing professor at the Wharton School, is a...

The Power of Getting Out of the Office

by Alan | May 8, 2013 | Big Ideas, Compelling Value, Engaging Employees, Unlocking Genius

Greetings. Not long ago Yahoo! CEO Marissa Mayer caused a stir when she announced that starting in June the company’s employees would no longer be allowed to work from home. Her “decision” flew in the face of a growing corporate trend, especially...

Apologizing to Customers

by Alan | May 1, 2013 | Big Ideas, Compelling Value, Customer Experience, Marketing and Sales

Greetings. None of us like to say we’re “sorry.” Sorry we forgot your birthday. Sorry we missed today’s meeting. Sorry we didn’t let you know about our change in plans. Sorry our incredible products didn’t work as well as we...

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