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Invisible Fences

by Alan | Sep 22, 2009 | Big Ideas, Compelling Value, Engaging Employees, Unlocking Genius

Greetings.  Ever wonder about invisible fences?  Those marvels of science and technology that magically keep the family dog from racing into the street to chase a car or a cat, or simply to mark his or her territory.  It turns out they're all...

The Ideal Customer Experience

by Alan | Sep 21, 2009 | Compelling Value, Customer Experience, Unlocking Genius

Greetings.  It's the start of a new work week–unless you've been working all weekend–and a great time to think about what it really takes to be a genius. Maybe not in the sense of Albert Einstein, Madame Curie, George Washington Carver, Abu...

Comfortable Shoes

by Alan | Sep 18, 2009 | Big Ideas, Compelling Value, Just for Fun, Unlocking Genius

Greetings.  I'm regularly asked how to unlock genius and innovation, and I quickly answer that the real key is a pair of comfortable shoes.  Yes, they are as close to a "silver bullet" or "magic pill" as I have ever found.  An...

Betting the Ranch, Again

by Alan | Sep 17, 2009 | Compelling Value, Marketing and Sales, Unlocking Genius

Greetings.  For awhile, the thought of bailing out General Motors sparked intense debate among a lot of us.  Surely as taxpayers we had better uses for our money than to save a company and an industry that had really screwed up big time.  But I guess...

The Power of a Guarantee

by Alan | Sep 16, 2009 | Big Ideas, Compelling Value, Unlocking Genius

Greetings.  If you've read Surrounded by Geniuses, you know that I love guarantees.  Real guarantees.  The ones that actually let the customer decide if they are satisfied with a product, service or solution.  Not those wimpy 90-day...
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